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Now You See It, Now You Don’t: Empirical Findings From an Experiment on the Mere Exposure Effect of a Web-Based Advertisement
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
David R. Fortin, Ming Ong Wong
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||100%|