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Mendeley readers
Chapter title |
Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity
|
---|---|
Chapter number | 2 |
Book title |
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11885-7_2 |
Book ISBNs |
978-3-31-911884-0, 978-3-31-911885-7
|
Authors |
Jean-Marc Ferrandi, Pierre Valette-Florence, Sandrine Fine-Falcy |
Mendeley readers
The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
India | 1 | 3% |
Unknown | 33 | 97% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 6 | 18% |
Student > Doctoral Student | 6 | 18% |
Student > Master | 4 | 12% |
Researcher | 3 | 9% |
Lecturer > Senior Lecturer | 2 | 6% |
Other | 4 | 12% |
Unknown | 9 | 26% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 18 | 53% |
Agricultural and Biological Sciences | 1 | 3% |
Economics, Econometrics and Finance | 1 | 3% |
Physics and Astronomy | 1 | 3% |
Social Sciences | 1 | 3% |
Other | 2 | 6% |
Unknown | 10 | 29% |