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Relationship Marketing – Who Benefits? An Exploratory Study of Buyer-seller Dyads
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
David Webb, Jillian C. Sweeney
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||100%|