Attention for Chapter 8:
Consumer Emotional Reactions to Television Advertising And Their Effects on Attitude Toward the Ad (Aad) and Attitude Toward the Brand (Ab)
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Chapter title |
Consumer Emotional Reactions to Television Advertising And Their Effects on Attitude Toward the Ad (Aad) and Attitude Toward the Brand (Ab)
|
Chapter number |
8 |
Book title |
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11885-7_8 |
Book ISBNs |
978-3-31-911884-0, 978-3-31-911885-7
|
Authors |
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor > Associate Professor |
2 |
40% |
Student > Ph. D. Student |
1 |
20% |
Professor |
1 |
20% |
Unknown |
1 |
20% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
40% |
Agricultural and Biological Sciences |
1 |
20% |
Economics, Econometrics and Finance |
1 |
20% |
Unknown |
1 |
20% |