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Consumer Emotional Reactions to Television Advertising And Their Effects on Attitude Toward the Ad (Aad) and Attitude Toward the Brand (Ab)
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Virginie de Barnier
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Professor > Associate Professor||2||67%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||67%|
|Economics, Econometrics and Finance||1||33%|