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Chapter title |
The Impact of Brand, Attribute Strength and Country-of-origin on Product Evaluation: a Web Survey
|
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Chapter number | 46 |
Book title |
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11885-7_46 |
Book ISBNs |
978-3-31-911884-0, 978-3-31-911885-7
|
Authors |
Paul Chao, Myung-Soo Jo |