You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Is Internal Marketing Really Important? An Examination of Internal Service Quality Perceptions From a UK Banking Perspective
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Saadia Asif, Adrian Sargeant