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Electronic Commerce 2018

Overview of attention for book
Cover of 'Electronic Commerce 2018'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Overview of Electronic Commerce
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    Chapter 2 E-Commerce: Mechanisms, Platforms, and Tools
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    Chapter 3 Retailing in Electronic Commerce: Products and Services
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    Chapter 4 Business-to-Business E-Commerce
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    Chapter 5 Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce
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    Chapter 6 Mobile Commerce and the Internet of Things
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    Chapter 7 Intelligent (Smart) E-Commerce
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    Chapter 8 Social Commerce: Foundations, Social Marketing, and Advertising
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    Chapter 9 Social Enterprise and Other Social Commerce Topics
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    Chapter 10 Marketing and Advertising in E-Commerce
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    Chapter 11 E-Commerce Security and Fraud Issues and Protections
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    Chapter 12 Electronic Commerce Payment Systems
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    Chapter 13 Order Fulfillment Along the Supply Chain in e-Commerce
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    Chapter 14 EC Strategy, Globalization, SMEs, and Implementation
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    Chapter 15 E-Commerce: Regulatory, Ethical, and Social Environments
Attention for Chapter 8: Social Commerce: Foundations, Social Marketing, and Advertising
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Citations

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219 Dimensions

Readers on

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149 Mendeley
Summary Dimensions citations
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Chapter title
Social Commerce: Foundations, Social Marketing, and Advertising
Chapter number 8
Book title
Electronic Commerce 2018
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-58715-8_8
Book ISBNs
978-3-31-958714-1, 978-3-31-958715-8
Authors

Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 149 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 149 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 26 17%
Student > Ph. D. Student 23 15%
Student > Bachelor 17 11%
Lecturer 15 10%
Student > Doctoral Student 13 9%
Other 26 17%
Unknown 29 19%
Readers by discipline Count As %
Business, Management and Accounting 27 18%
Computer Science 23 15%
Engineering 17 11%
Economics, Econometrics and Finance 10 7%
Social Sciences 7 5%
Other 32 21%
Unknown 33 22%

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