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Mendeley readers
| Chapter title |
The Independent Gender Effects of Logo, Product, and Brand
|
|---|---|
| Chapter number | 7 |
| Book title |
Brand Gender
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-60219-6_7 |
| Book ISBNs |
978-3-31-960218-9, 978-3-31-960219-6
|
| Authors |
Theo Lieven |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 2 | 40% |
| Professor > Associate Professor | 1 | 20% |
| Student > Postgraduate | 1 | 20% |
| Unknown | 1 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 2 | 40% |
| Economics, Econometrics and Finance | 1 | 20% |
| Business, Management and Accounting | 1 | 20% |
| Unknown | 1 | 20% |