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Mendeley readers
| Chapter title |
What’s in a name? The history of luxury fashion branding
|
|---|---|
| Chapter number | 3 |
| Book title |
Luxury Fashion Branding
|
| Published by |
Palgrave Macmillan UK
|
| DOI | 10.1007/978-0-230-59088-5_3 |
| Book ISBNs |
978-1-349-35657-7, 978-0-230-59088-5
|
| Authors |
Okonkwo, Uche |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 25% |
| Unspecified | 1 | 13% |
| Student > Postgraduate | 1 | 13% |
| Student > Master | 1 | 13% |
| Unknown | 3 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 38% |
| Unspecified | 1 | 13% |
| Social Sciences | 1 | 13% |
| Unknown | 3 | 38% |