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Designing Luxury Brands

Overview of attention for book
Attention for Chapter 2: Identifying Profitable Markets
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Chapter title
Identifying Profitable Markets
Chapter number 2
Book title
Designing Luxury Brands
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-71557-5_2
Book ISBNs
978-3-31-971555-1, 978-3-31-971557-5
Authors

Diana Derval, Derval, Diana

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 100%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 100%