Grassroots-Campaigning
Springer Fachmedien Wiesbaden
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Timeline
Mendeley readers
| Chapter title |
Konzepte und Instrumente des Dialog-Marketings
|
|---|---|
| Chapter number | 14 |
| Book title |
Grassroots-Campaigning
|
| Published by |
Springer VS, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-531-18876-8_14 |
| Book ISBNs |
978-3-53-116262-1, 978-3-53-118876-8
|
| Authors |
Ralf T Kreutzer, Kreutzer, Ralf T |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 6% |
| Unknown | 17 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 10 | 56% |
| Student > Master | 4 | 22% |
| Student > Ph. D. Student | 1 | 6% |
| Unspecified | 1 | 6% |
| Unknown | 2 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 44% |
| Economics, Econometrics and Finance | 4 | 22% |
| Nursing and Health Professions | 1 | 6% |
| Unspecified | 1 | 6% |
| Psychology | 1 | 6% |
| Other | 1 | 6% |
| Unknown | 2 | 11% |