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Overview of attention for book
Attention for Chapter 14: Konzepte und Instrumente des Dialog-Marketings
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Readers on

15 Mendeley
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Chapter title
Konzepte und Instrumente des Dialog-Marketings
Chapter number 14
Book title
Published by
Springer VS, Wiesbaden, January 2013
DOI 10.1007/978-3-531-18876-8_14
Book ISBNs
978-3-53-116262-1, 978-3-53-118876-8

Ralf T Kreutzer, Kreutzer, Ralf T

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 7%
Unknown 14 93%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 10 67%
Student > Master 4 27%
Student > Ph. D. Student 1 7%
Readers by discipline Count As %
Business, Management and Accounting 8 53%
Economics, Econometrics and Finance 4 27%
Nursing and Health Professions 1 7%
Psychology 1 7%
Medicine and Dentistry 1 7%
Other 0 0%