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Behavioral Economics

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Cover of 'Behavioral Economics'

Table of Contents

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    Book Overview
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    Chapter 1 Was ist Behavioral Economics?
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    Chapter 2 Das „Heuristics-and-Biasses“-Programm
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    Chapter 3 Die Prospect Theory und ihre Konsequenzen
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    Chapter 4 Der Schwache Mensch: Zinsen, Diäten und Sucht
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    Chapter 5 Weitere Forschungsfelder
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    Chapter 6 Ausgewählte Anwendungsfelder
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    Chapter 7 Ausblick: Die Renaissance der Rationalität
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