You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
1-18-08 — Viral Marketing Strategies in Hollywood Cinema
|
---|---|
Chapter number | 5 |
Book title |
Besides the Screen
|
Published by |
Palgrave Macmillan, London, January 2015
|
DOI | 10.1057/9781137471024_5 |
Book ISBNs |
978-1-349-50082-6, 978-1-137-47102-4
|
Authors |
Stephanie Janes |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 4 | 40% |
Student > Bachelor | 1 | 10% |
Unspecified | 1 | 10% |
Unknown | 4 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 3 | 30% |
Business, Management and Accounting | 2 | 20% |
Unspecified | 1 | 10% |
Design | 1 | 10% |
Unknown | 3 | 30% |