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Tweet success? Scientific communication correlates with increased citations in Ecology and Conservation

Overview of attention for article published in PeerJ, April 2018
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#24 of 4,747)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
7 news outlets
blogs
4 blogs
twitter
743 tweeters
facebook
4 Facebook pages

Readers on

mendeley
38 Mendeley
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Title
Tweet success? Scientific communication correlates with increased citations in Ecology and Conservation
Published in
PeerJ, April 2018
DOI 10.7717/peerj.4564
Pubmed ID
Authors

Clayton T. Lamb, Sophie L. Gilbert, Adam T. Ford

Abstract

Science communication is seen as critical for the disciplines of ecology and conservation, where research products are often used to shape policy and decision making. Scientists are increasing their online media communication, via social media and news. Such media engagement has been thought to influence or predict traditional metrics of scholarship, such as citation rates. Here, we measure the association between citation rates and the Altmetric Attention Score-an indicator of the amount and reach of the attention an article has received-along with other forms of bibliometric performance (year published, journal impact factor, and article type). We found that Attention Score was positively correlated with citation rates. However, in recent years, we detected increasing media exposure did not relate to the equivalent citations as in earlier years; signalling a diminishing return on investment. Citations correlated with journal impact factors up to ∼13, but then plateaued, demonstrating that maximizing citations does not require publishing in the highest-impact journals. We conclude that ecology and conservation researchers can increase exposure of their research through social media engagement and, simultaneously, enhance their performance under traditional measures of scholarly activity.

Twitter Demographics

The data shown below were collected from the profiles of 743 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 38 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 38 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 9 24%
Researcher 8 21%
Student > Master 5 13%
Student > Bachelor 4 11%
Professor > Associate Professor 4 11%
Other 8 21%
Readers by discipline Count As %
Agricultural and Biological Sciences 14 37%
Environmental Science 12 32%
Social Sciences 5 13%
Unspecified 3 8%
Arts and Humanities 1 3%
Other 3 8%

Attention Score in Context

This research output has an Altmetric Attention Score of 568. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 May 2018.
All research outputs
#8,492
of 10,696,187 outputs
Outputs from PeerJ
#24
of 4,747 outputs
Outputs of similar age
#514
of 215,302 outputs
Outputs of similar age from PeerJ
#2
of 382 outputs
Altmetric has tracked 10,696,187 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 4,747 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 20.4. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 215,302 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 382 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 99% of its contemporaries.