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Mendeley readers
Chapter title |
An Empirical Research on the Effects of Ingredient Brand Equity on Consumer’s Brand Evaluation
|
---|---|
Chapter number | 59 |
Book title |
Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)
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Published by |
Springer, Berlin, Heidelberg, January 2014
|
DOI | 10.1007/978-3-642-40060-5_59 |
Book ISBNs |
978-3-64-240059-9, 978-3-64-240060-5
|
Authors |
Yan-qun Zheng, Meng-ju Shi |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Business, Management and Accounting | 1 | 33% |
Unknown | 1 | 33% |