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Mendeley readers
Chapter title |
Astrology: Its Influence on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and Services
|
---|---|
Chapter number | 25 |
Book title |
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11885-7_25 |
Book ISBNs |
978-3-31-911884-0, 978-3-31-911885-7
|
Authors |
Hyokjin Kwak, Anupam Jaju, George M. Zinkhan, Kwak, Hyokjin, Jaju, Anupam, Zinkhan, George M. |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 36% |
Student > Master | 2 | 18% |
Professor > Associate Professor | 1 | 9% |
Unknown | 4 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 36% |
Arts and Humanities | 1 | 9% |
Psychology | 1 | 9% |
Earth and Planetary Sciences | 1 | 9% |
Energy | 1 | 9% |
Other | 0 | 0% |
Unknown | 3 | 27% |