Modelling CRM in a social media age

Overview of attention for article published in Australasian Marketing Journal, January 2021

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Above-average Attention Score compared to outputs of the same age (51st percentile)
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43 crazy ways Paul Harrigan et al.'s social media ideas are revitalizing performance art! #edchat https://t.co/SrbStvzqiR

Modelling CRM in a Social Media Age. https://t.co/SaxX4Md9HW Australasian Marketing Journal #bbsdigmarket

Social media should be utilised to drive marketing decisions and social CRM (Harrigan et al, 2015) http://t.co/Uk6Z6RbcYC #bbsdigmarket

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