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Mendeley readers
| Chapter title |
Neuromarketing 101: Branding Empathy
|
|---|---|
| Chapter number | 7 |
| Book title |
Empathy Imperiled
|
| Published by |
Springer, New York, NY, January 2013
|
| DOI | 10.1007/978-1-4614-6117-3_7 |
| Book ISBNs |
978-1-4614-6116-6, 978-1-4614-6117-3
|
| Authors |
Gary Olson |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 1 | 5% |
| Unknown | 19 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 6 | 30% |
| Researcher | 3 | 15% |
| Student > Doctoral Student | 2 | 10% |
| Other | 2 | 10% |
| Student > Master | 2 | 10% |
| Other | 3 | 15% |
| Unknown | 2 | 10% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 25% |
| Social Sciences | 4 | 20% |
| Engineering | 2 | 10% |
| Psychology | 2 | 10% |
| Economics, Econometrics and Finance | 1 | 5% |
| Other | 1 | 5% |
| Unknown | 5 | 25% |