↓ Skip to main content

Subtle Signals of Inconspicuous Consumption

Overview of attention for article published in Journal of Consumer Research, December 2010
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
2 news outlets
blogs
3 blogs
twitter
38 tweeters

Citations

dimensions_citation
265 Dimensions

Readers on

mendeley
485 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Subtle Signals of Inconspicuous Consumption
Published in
Journal of Consumer Research, December 2010
DOI 10.1086/655445
Authors

Jonah Berger, Morgan Ward

Twitter Demographics

The data shown below were collected from the profiles of 38 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 485 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 11 2%
Germany 4 <1%
United Kingdom 3 <1%
Austria 3 <1%
Belgium 2 <1%
Denmark 2 <1%
Netherlands 2 <1%
South Africa 1 <1%
Israel 1 <1%
Other 6 1%
Unknown 450 93%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 149 31%
Student > Master 94 19%
Student > Doctoral Student 53 11%
Professor > Associate Professor 38 8%
Student > Bachelor 36 7%
Other 74 15%
Unknown 41 8%
Readers by discipline Count As %
Business, Management and Accounting 266 55%
Social Sciences 78 16%
Psychology 40 8%
Economics, Econometrics and Finance 22 5%
Arts and Humanities 4 <1%
Other 15 3%
Unknown 60 12%

Attention Score in Context

This research output has an Altmetric Attention Score of 64. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 May 2021.
All research outputs
#417,088
of 17,986,329 outputs
Outputs from Journal of Consumer Research
#157
of 1,250 outputs
Outputs of similar age
#1,887
of 122,283 outputs
Outputs of similar age from Journal of Consumer Research
#1
of 16 outputs
Altmetric has tracked 17,986,329 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,250 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 30.4. This one has done well, scoring higher than 87% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 122,283 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 16 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 99% of its contemporaries.