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Subtle Signals of Inconspicuous Consumption

Overview of attention for article published in Journal of Consumer Research, December 2010
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (91st percentile)

Mentioned by

news
6 news outlets
blogs
3 blogs
twitter
56 X users

Citations

dimensions_citation
373 Dimensions

Readers on

mendeley
610 Mendeley
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Title
Subtle Signals of Inconspicuous Consumption
Published in
Journal of Consumer Research, December 2010
DOI 10.1086/655445
Authors

Jonah Berger, Morgan Ward

X Demographics

X Demographics

The data shown below were collected from the profiles of 56 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 610 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 10 2%
Germany 4 <1%
Austria 3 <1%
United Kingdom 3 <1%
Denmark 2 <1%
Belgium 2 <1%
Netherlands 2 <1%
Israel 1 <1%
South Africa 1 <1%
Other 5 <1%
Unknown 577 95%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 166 27%
Student > Master 102 17%
Student > Doctoral Student 60 10%
Student > Bachelor 50 8%
Professor > Associate Professor 41 7%
Other 91 15%
Unknown 100 16%
Readers by discipline Count As %
Business, Management and Accounting 304 50%
Social Sciences 86 14%
Psychology 41 7%
Economics, Econometrics and Finance 26 4%
Arts and Humanities 4 <1%
Other 26 4%
Unknown 123 20%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 107. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 January 2024.
All research outputs
#398,929
of 25,619,480 outputs
Outputs from Journal of Consumer Research
#149
of 1,490 outputs
Outputs of similar age
#1,560
of 192,004 outputs
Outputs of similar age from Journal of Consumer Research
#2
of 12 outputs
Altmetric has tracked 25,619,480 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,490 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 39.7. This one has done particularly well, scoring higher than 90% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 192,004 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.