RT @andre_spicer: It can cost a lot to look inconspicuous. The relationship between the price of sunglasses and the size of the logo on t…
23 followers
232 followers
So, it turns out that less explicit branding increases the likelihood of misidentification or confusing a high‐end purchase for a cheaper alternative. People with more cultural capital in a particular domain prefer subtle signals to provide differentiation
536 followers
RT @emollick: "while less explicit branding increases the likelihood of misidentification (observers confusing a high‐end purchase for a ch…
117 followers
RT @emollick: "while less explicit branding increases the likelihood of misidentification (observers confusing a high‐end purchase for a ch…