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Chapter title |
Entwicklungslinien der betrieblichen Marktforschung in der Finanzindustrie
|
---|---|
Chapter number | 14 |
Book title |
Zukunft der Marktforschung
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-05400-7_14 |
Book ISBNs |
978-3-65-805399-4, 978-3-65-805400-7
|
Authors |
Jachim Böhler, Andrea Erlach, Kai Stahr, Holger Vormann |