Chinese
Innovation and Marketing in the Pharmaceutical Industry
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 The Pharmaceutical Industry: Specificity, Challenges, and What You Can Learn from this Book
-
Altmetric BadgeChapter 2 Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development
-
Altmetric BadgeChapter 3 Portfolio Management in New Drug Development
-
Altmetric BadgeChapter 4 Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies
-
Altmetric BadgeChapter 5 New Challenges in Alliance Portfolio Management
-
Altmetric BadgeChapter 6 Evaluating the Impact of Treatment Effectiveness and Side Effects in Prescribing Choices
-
Altmetric BadgeChapter 7 The Successful Launch and Diffusion of New Therapies
-
Altmetric BadgeChapter 8 Pharmaceutical Lifecycle Extension Strategies
-
Altmetric BadgeChapter 9 Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy
-
Altmetric BadgeChapter 10 Risk Assessment: The Consumer as an Intuitive Statistician
-
Altmetric BadgeChapter 11 Efficacy Expectations and Adherence: Evidence of Consumer Biases and Heuristics in Pharmaceutical Marketing
-
Altmetric BadgeChapter 12 Factors Affecting Adherence to Governmental Health Warnings and the Case of Over-the-Counter Cough and Cold Medications (OTC-CCM) in Children Under Two
-
Altmetric BadgeChapter 13 Vaccine Marketing
-
Altmetric BadgeChapter 14 Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient–Physician Relationship
-
Altmetric BadgeChapter 15 Leveraging Peer-to-Peer Networks in Pharmaceutical Marketing
-
Altmetric BadgeChapter 16 Leveraging Social Media in the Pharmaceutical Industry
-
Altmetric BadgeChapter 17 Understanding Sample Usage and Sampling as a Promotion Tool: State of Industry Practice and Current Research
-
Altmetric BadgeChapter 18 Pharmaceutical Detailing Elasticities: A Meta-Analysis
-
Altmetric BadgeChapter 19 Marketing Spending Models
-
Altmetric BadgeChapter 20 Modeling the Effects of Promotional Efforts on Aggregate Pharmaceutical Demand: What We Know and Challenges for the Future
-
Altmetric BadgeChapter 21 Direct-to-Consumer Advertising of Pharmaceuticals: An Integrative Review
-
Altmetric BadgeChapter 22 How DTCA Influences Prescription Pharmaceutical Markets
-
Altmetric BadgeChapter 23 Spillovers and Other Externalities in Pharmaceutical Marketing
-
Altmetric BadgeChapter 24 Closing the Marketing Strategy-Tactics Gap: An Institutional Theory Analysis of Pharmaceutical Value Chain