↓ Skip to main content

Advances in National Brand and Private Label Marketing

Overview of attention for book
Cover of 'Advances in National Brand and Private Label Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness
  3. Altmetric Badge
    Chapter 2 Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work
  4. Altmetric Badge
    Chapter 3 Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors
  5. Altmetric Badge
    Chapter 4 Usage of Private Label Brands Among Street Vendors in Thailand
  6. Altmetric Badge
    Chapter 5 Private Label Consumers and National Brand New Products: An Empirical Investigation
  7. Altmetric Badge
    Chapter 6 Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey
  8. Altmetric Badge
    Chapter 7 Trajectories to Making Botswana a Destination of Choice: An Evaluation of the Current Awareness and Perception Levels
  9. Altmetric Badge
    Chapter 8 Flow and Consumer Behavior in an Online Supermarket
  10. Altmetric Badge
    Chapter 9 KAM Effectiveness and Future Performance Risk for FMCG Companies. Underlying Risks of KAM
  11. Altmetric Badge
    Chapter 10 Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape
  12. Altmetric Badge
    Chapter 11 The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
  13. Altmetric Badge
    Chapter 12 Does Culture Affect Consumer Behaviour, When Shopping On-Line?
  14. Altmetric Badge
    Chapter 13 Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping
  15. Altmetric Badge
    Chapter 14 Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?
  16. Altmetric Badge
    Chapter 15 Private Label Sourcing Negotiation: Premium PL from Dual Brander
  17. Altmetric Badge
    Chapter 16 The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing
  18. Altmetric Badge
    Chapter 17 Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.
  19. Altmetric Badge
    Chapter 18 Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results
  20. Altmetric Badge
    Chapter 19 A Bibliometric Analysis of the Private Label Literature
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

1 tweeter

Readers on

68 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Advances in National Brand and Private Label Marketing
Published by
Springer International Publishing, July 2018
DOI 10.1007/978-3-319-92084-9
978-3-31-992083-2, 978-3-31-992084-9

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 68 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 68 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 20 29%
Student > Ph. D. Student 10 15%
Student > Bachelor 8 12%
Student > Doctoral Student 6 9%
Researcher 3 4%
Other 7 10%
Unknown 14 21%
Readers by discipline Count As %
Business, Management and Accounting 34 50%
Social Sciences 5 7%
Engineering 4 6%
Economics, Econometrics and Finance 3 4%
Computer Science 3 4%
Other 5 7%
Unknown 14 21%