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Advances in National Brand and Private Label Marketing
Springer International Publishing, July 2018
Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander
The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||1||100%|
The data shown below were compiled from readership statistics for 68 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||20||29%|
|Student > Ph. D. Student||8||12%|
|Student > Bachelor||8||12%|
|Student > Doctoral Student||5||7%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||33||49%|
|Economics, Econometrics and Finance||2||3%|