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Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness
Advances in National Brand and Private Label Marketing
Springer, Cham, January 2018
Hanna Gendel-Guterman, Shalom Levy
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Doctoral Student||1||100%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||100%|