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Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.
Advances in National Brand and Private Label Marketing
Springer, Cham, January 2018
José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, Francisco J. Martínez-López
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||1||100%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||100%|