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Advances in National Brand and Private Label Marketing

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Cover of 'Advances in National Brand and Private Label Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness
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    Chapter 2 Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work
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    Chapter 3 Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors
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    Chapter 4 Usage of Private Label Brands Among Street Vendors in Thailand
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    Chapter 5 Private Label Consumers and National Brand New Products: An Empirical Investigation
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    Chapter 6 Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey
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    Chapter 7 Trajectories to Making Botswana a Destination of Choice: An Evaluation of the Current Awareness and Perception Levels
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    Chapter 8 Flow and Consumer Behavior in an Online Supermarket
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    Chapter 9 KAM Effectiveness and Future Performance Risk for FMCG Companies. Underlying Risks of KAM
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    Chapter 10 Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape
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    Chapter 11 The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
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    Chapter 12 Does Culture Affect Consumer Behaviour, When Shopping On-Line?
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    Chapter 13 Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping
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    Chapter 14 Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?
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    Chapter 15 Private Label Sourcing Negotiation: Premium PL from Dual Brander
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    Chapter 16 The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing
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    Chapter 17 Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.
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    Chapter 18 Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results
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    Chapter 19 A Bibliometric Analysis of the Private Label Literature
Attention for Chapter 6: Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey
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Chapter title
Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey
Chapter number 6
Book title
Advances in National Brand and Private Label Marketing
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-92084-9_6
Book ISBNs
978-3-31-992083-2, 978-3-31-992084-9
Authors

Elisa Martinelli, Francesca De Canio

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Unknown 1 100%
Readers by discipline Count As %
Unknown 1 100%