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Chapter title |
KAM Effectiveness and Future Performance Risk for FMCG Companies. Underlying Risks of KAM
|
---|---|
Chapter number | 9 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2018
|
DOI | 10.1007/978-3-319-92084-9_9 |
Book ISBNs |
978-3-31-992083-2, 978-3-31-992084-9
|
Authors |
Pedro Rubio, María Eugenia Fabra, Victoria Labajo |