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Mendeley readers
| Chapter title |
Then vs. Now: Influencer Marketing (Re-)Defined
|
|---|---|
| Chapter number | 2 |
| Book title |
Digital Influence
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-78396-3_2 |
| Book ISBNs |
978-3-31-978395-6, 978-3-31-978396-3
|
| Authors |
Joel Backaler, Backaler, Joel |
Mendeley readers
The data shown below were compiled from readership statistics for 51 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 51 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 14% |
| Student > Bachelor | 5 | 10% |
| Lecturer | 3 | 6% |
| Researcher | 2 | 4% |
| Student > Doctoral Student | 1 | 2% |
| Other | 4 | 8% |
| Unknown | 29 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 16% |
| Social Sciences | 6 | 12% |
| Economics, Econometrics and Finance | 3 | 6% |
| Unknown | 34 | 67% |