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Digital Influence

Overview of attention for book
Attention for Chapter 2: Then vs. Now: Influencer Marketing (Re-)Defined
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Chapter title
Then vs. Now: Influencer Marketing (Re-)Defined
Chapter number 2
Book title
Digital Influence
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-78396-3_2
Book ISBNs
978-3-31-978395-6, 978-3-31-978396-3

Joel Backaler

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 30%
Student > Bachelor 2 20%
Student > Ph. D. Student 1 10%
Professor 1 10%
Unknown 3 30%
Readers by discipline Count As %
Business, Management and Accounting 4 40%
Unknown 6 60%