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Digital Influence

Overview of attention for book
Attention for Chapter 2: Then vs. Now: Influencer Marketing (Re-)Defined
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Readers on

6 Mendeley
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Chapter title
Then vs. Now: Influencer Marketing (Re-)Defined
Chapter number 2
Book title
Digital Influence
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-78396-3_2
Book ISBNs
978-3-31-978395-6, 978-3-31-978396-3

Joel Backaler

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 33%
Student > Ph. D. Student 1 17%
Student > Bachelor 1 17%
Professor 1 17%
Unknown 1 17%
Readers by discipline Count As %
Business, Management and Accounting 3 50%
Unknown 3 50%