You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Then vs. Now: Influencer Marketing (Re-)Defined
Palgrave Macmillan, Cham, January 2018
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||3||30%|
|Student > Bachelor||2||20%|
|Student > Ph. D. Student||1||10%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||4||40%|