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Digital Influence

Overview of attention for book
Cover of 'Digital Influence'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Then vs. Now: Influencer Marketing (Re-)Defined
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    Chapter 3 Levels of Influence: Key Characteristics of Modern-Day Influencers
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    Chapter 4 A Global Phenomenon: The Rise of Influencers Around the World
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    Chapter 5 Business to Consumer (B2C) Influencer Marketing Landscape
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    Chapter 6 Business to Business (B2B) Influencer Marketing Landscape
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    Chapter 7 Discover Influencers: Finding the Perfect Match
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    Chapter 8 Engage Influencers: Developing an Effective Outreach Strategy
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    Chapter 9 Working with Influencers: Potential Paths to Take
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    Chapter 10 Know the Risks: The Dark Side of Influencer Collaboration
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    Chapter 11 Measure Success: What’s the Return on Investment?
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    Chapter 12 Case Studies: Influencer Marketing Best Practices from Around the World
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    Chapter 13 What’s Coming: The Future of Influencer Marketing
Attention for Chapter 10: Know the Risks: The Dark Side of Influencer Collaboration
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