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Brand equity and willingness to pay for condoms in zimbabwe

Overview of attention for article published in Reproductive Health, October 2011
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (80th percentile)
  • Good Attention Score compared to outputs of the same age and source (70th percentile)

Mentioned by

twitter
8 tweeters

Citations

dimensions_citation
16 Dimensions

Readers on

mendeley
70 Mendeley
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Title
Brand equity and willingness to pay for condoms in zimbabwe
Published in
Reproductive Health, October 2011
DOI 10.1186/1742-4755-8-29
Pubmed ID
Authors

W Douglas Evans, Noah Taruberekera, Kim Longfield, Jeremy Snider

Abstract

Zimbabwe suffers from one of the greatest burdens of HIV/AIDS in the world that has been compounded by social and economic instability in the past decade. However, from 2001 to 2009 HIV prevalence among 15-49 year olds declined from 26% to approximately 14%. Behavior change and condom use may in part explain this decline.PSI-Zimbabwe socially markets the Protector Plus (P+) branded line of condoms. When Zimbabwe converted to a dollar-based economy in 2009, the price of condoms was greatly increased and new marketing efforts were undertaken. This paper evaluates the role of condom marketing, a multi-dimensional scale of brand peceptions (brand equity), and price in condom use behavior.

Twitter Demographics

The data shown below were collected from the profiles of 8 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 70 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 1 1%
Unknown 69 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 14 20%
Researcher 11 16%
Student > Ph. D. Student 11 16%
Student > Doctoral Student 6 9%
Other 5 7%
Other 12 17%
Unknown 11 16%
Readers by discipline Count As %
Social Sciences 13 19%
Business, Management and Accounting 13 19%
Nursing and Health Professions 8 11%
Medicine and Dentistry 8 11%
Economics, Econometrics and Finance 5 7%
Other 7 10%
Unknown 16 23%

Attention Score in Context

This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 November 2011.
All research outputs
#4,282,321
of 21,328,399 outputs
Outputs from Reproductive Health
#485
of 1,322 outputs
Outputs of similar age
#26,049
of 132,379 outputs
Outputs of similar age from Reproductive Health
#8
of 24 outputs
Altmetric has tracked 21,328,399 research outputs across all sources so far. Compared to these this one has done well and is in the 79th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,322 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.1. This one has gotten more attention than average, scoring higher than 63% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 132,379 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 24 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 70% of its contemporaries.