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Popular High Culture in Italian Media, 1950–1970

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Cover of 'Popular High Culture in Italian Media, 1950–1970'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Mona Lisa Covergirl
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    Chapter 2 Italia domanda : A Question of Culture
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    Chapter 3 Dear Intellectual: The Cultural Advice Columns
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    Chapter 4 Lascia o raddoppia? : Contestants and the Classics
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    Chapter 5 Lip-Syncing Rossini: The Highs and Lows of Italian Television Opera
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    Chapter 6 Puccini, Botticelli and Celebrity Endorsements: The Art of Magazine Advertising
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    Chapter 7 Reciting Shakespeare for Amaretto di Saronno: The Art of Carosello
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    Chapter 8 The Classics and the Everyday: From I Promessi Sposi to I Promessi Paperi
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    Chapter 9 Patrolling the Border: I Promessi Sposi on RAI Television
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    Chapter 10 Conclusion: The Smile of Bergman, the Body of Rita and the Face of Mona Lisa
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