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Exploring breastfeeding support on social media

Overview of attention for article published in International Breastfeeding Journal, June 2018
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (88th percentile)

Mentioned by

1 news outlet
13 tweeters
4 Facebook pages


55 Dimensions

Readers on

170 Mendeley
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Exploring breastfeeding support on social media
Published in
International Breastfeeding Journal, June 2018
DOI 10.1186/s13006-018-0166-9
Pubmed ID

Nicole Bridges, Gwyneth Howell, Virginia Schmied


Lack of breastfeeding support is often cited by mothers as one of the key reasons for premature weaning. The experiences and perceptions of breastfeeding mothers in a range of contexts and their support needs have been studied, but there has been little exploration of the specific breastfeeding topics that women are investigating via social networking sites (SNSs) such as Facebook, and how breastfeeding peer supporters respond to queries about breastfeeding concerns on a SNS. This online ethnography took place in the Australian Breastfeeding Association's (ABA) closed Facebook groups. These groups have been created for breastfeeding mothers to seek and provide support to their peers. All wall posts, comments and images for 15 of these groups were captured over a four-week period between 21 July and 17 August 2013. The data were collected on a total of 778 wall posts with a total of 2,998 comments posted into the initial wall posts. Analysis revealed that 165 (21%) of these wall posts were queries and 72 (44%) of the queries were specific breastfeeding questions. Twelve breastfeeding topic areas were identified, and the top three topic areas were further analysed for not only their content but the nature of informational and emotional support provided to the community members. The closed Facebook groups hosted by the ABA provided both informational and emotional support that appeared to be facilitated by an authentic presence from both trained peer breastfeeding counsellors and other mothers. The group administrators played a vital role in both responding to the queries and overseeing the discussions to ensure they adhered to the ABA's Code of Ethics.

Twitter Demographics

The data shown below were collected from the profiles of 13 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 170 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 170 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 26 15%
Student > Master 26 15%
Researcher 11 6%
Student > Bachelor 10 6%
Student > Doctoral Student 9 5%
Other 34 20%
Unknown 54 32%
Readers by discipline Count As %
Nursing and Health Professions 39 23%
Social Sciences 23 14%
Medicine and Dentistry 16 9%
Psychology 10 6%
Business, Management and Accounting 7 4%
Other 17 10%
Unknown 58 34%

Attention Score in Context

This research output has an Altmetric Attention Score of 19. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 August 2019.
All research outputs
of 16,578,610 outputs
Outputs from International Breastfeeding Journal
of 388 outputs
Outputs of similar age
of 237,657 outputs
Outputs of similar age from International Breastfeeding Journal
of 1 outputs
Altmetric has tracked 16,578,610 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 388 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.2. This one has done well, scoring higher than 84% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 237,657 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 88% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them