A varios grupos de vecinos se les dijo que consumieran menos electricidad con diferentes argumentos: el medio ambiente, el ahorro, que era bueno y que lo hacía la gran mayoría del barrio. Ganó claramente el incentivo social y de comparación https://t.co/MJ
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To make people save energy tell them what others do but also who they are: a preliminary study "The most effective feedback was when the referent household was from the same neighborhood as the individual's and its members were not identified." https://t.
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To make people save energy tell them what others do but also who they are: a preliminary study: Michele Graffe... http://t.co/9mQLdylhd6