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Online Video als Branded Entertainment in Deutschland

Overview of attention for book
Attention for Chapter 3: Geschäftsmodelle und Wertschöpfung in der Produktion von Online Videos
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mendeley
1 Mendeley
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Chapter title
Geschäftsmodelle und Wertschöpfung in der Produktion von Online Videos
Chapter number 3
Book title
Online Video als Branded Entertainment in Deutschland
Published by
Springer Gabler, Wiesbaden, January 2018
DOI 10.1007/978-3-658-22646-6_3
Book ISBNs
978-3-65-822645-9, 978-3-65-822646-6
Authors

Urs Kind

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%