Investigating the Actual and Perceived Validity of Online User Ratings: This research documents a substantial disconnect between the objective quality information that online user ratings actually convey and the extent to which consumers trust them as indicators of objective quality User BobsBurgers3Bitcoin, in the Reddit Science subreddit, 29 Apr 2016
Consumers’ trust in the average user rating as a cue for objective quality is an 'illusion of validity': user ratings lack objectivity, are often based on insufficient sample sizes, and are higher for more expensive products and premium brands, new study finds. User dustofoblivion123, in the Reddit Science subreddit, 13 Jan 2016