You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
What’s Coming: The Future of Influencer Marketing
|
|---|---|
| Chapter number | 13 |
| Book title |
Digital Influence
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-78396-3_13 |
| Book ISBNs |
978-3-31-978395-6, 978-3-31-978396-3
|
| Authors |
Joel Backaler |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 12 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 17% |
| Student > Master | 2 | 17% |
| Student > Ph. D. Student | 1 | 8% |
| Lecturer | 1 | 8% |
| Unspecified | 1 | 8% |
| Other | 0 | 0% |
| Unknown | 5 | 42% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 42% |
| Unspecified | 1 | 8% |
| Economics, Econometrics and Finance | 1 | 8% |
| Unknown | 5 | 42% |