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Management and Marketing of Wine Tourism Business

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Cover of 'Management and Marketing of Wine Tourism Business'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Evolution of Wine Tourism Business Management
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    Chapter 2 Uncorking the Potential of Wine Language for Young Wine Tourists
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    Chapter 3 Factors Influencing Consumer Wine Choice: The Case of Wine Tourism
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    Chapter 4 Generation Z as Young Winery Visitors in Greece
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    Chapter 5 Knowledge and Consumption of Organic and Biodynamic Wines
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    Chapter 6 Wine Tourists with Children: A Constrained-Based Approach for Untapping a Latent Wine Tourism Market Segment
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    Chapter 7 Winey Kids: Promoting Wine Tourism to People with Children
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    Chapter 8 The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources
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    Chapter 9 Viennese Wineries on Facebook: Status Quo and Lessons Learned
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    Chapter 10 Evaluating UberVINO as an e-Intermediary in the Wine Tourism Industry: Findings from Adelaide
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    Chapter 11 Towards the Implementation of Digital Through Wifi and IoT in Wine Tourism: Perspectives from Professionals of Wine and Tourism
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    Chapter 12 Exploring Blue Ocean Innovation in the Wine Industry
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    Chapter 13 The Business of Wine Tourism: Evolution and Challenges
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    Chapter 14 Welcome to My House, Do You Like the Neighborhood? Authenticity Differentiation Within Strategic Groups of Wineries
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    Chapter 15 The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece
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    Chapter 16 Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences
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    Chapter 17 Innovation in Wine Tourism Businesses: ‘Turning Ashes to Gold’
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    Chapter 18 An Emerging Wine Region: Tourism, Education and Sharing the ‘Love’
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    Chapter 19 New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market
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