You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Title |
Marketing
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, September 2018
|
| DOI | 10.1007/978-3-658-21196-7 |
| ISBNs |
978-3-65-821195-0, 978-3-65-821196-7
|
| Authors |
Meffert, Heribert, Burmann, Christoph, Kirchgeorg, Manfred, Eisenbeiß, Maik |
Twitter Demographics
The data shown below were collected from the profiles of 4 tweeters who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 50% |
| Unknown | 2 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 123 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 123 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 52 | 42% |
| Student > Master | 21 | 17% |
| Researcher | 3 | 2% |
| Student > Ph. D. Student | 2 | 2% |
| Other | 2 | 2% |
| Other | 1 | <1% |
| Unknown | 42 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 34 | 28% |
| Economics, Econometrics and Finance | 21 | 17% |
| Computer Science | 8 | 7% |
| Psychology | 2 | 2% |
| Neuroscience | 1 | <1% |
| Other | 8 | 7% |
| Unknown | 49 | 40% |