You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Title |
Marketing
|
---|---|
Published by |
Springer Fachmedien Wiesbaden, September 2018
|
DOI | 10.1007/978-3-658-21196-7 |
ISBNs |
978-3-65-821195-0, 978-3-65-821196-7
|
Authors |
Meffert, Heribert, Burmann, Christoph, Kirchgeorg, Manfred, Eisenbeiß, Maik |
Mendeley readers
The data shown below were compiled from readership statistics for 368 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 368 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 92 | 25% |
Student > Master | 46 | 13% |
Researcher | 4 | 1% |
Professor | 3 | <1% |
Student > Doctoral Student | 2 | <1% |
Other | 9 | 2% |
Unknown | 212 | 58% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 69 | 19% |
Economics, Econometrics and Finance | 40 | 11% |
Computer Science | 10 | 3% |
Psychology | 5 | 1% |
Social Sciences | 4 | 1% |
Other | 21 | 6% |
Unknown | 219 | 60% |