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Marketing

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
4 tweeters

Citations

dimensions_citation
43 Dimensions

Readers on

mendeley
123 Mendeley
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Title
Marketing
Published by
Springer Fachmedien Wiesbaden, September 2018
DOI 10.1007/978-3-658-21196-7
ISBNs
978-3-65-821195-0, 978-3-65-821196-7
Authors

Meffert, Heribert, Burmann, Christoph, Kirchgeorg, Manfred, Eisenbeiß, Maik

Twitter Demographics

The data shown below were collected from the profiles of 4 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 123 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 123 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 52 42%
Student > Master 21 17%
Researcher 3 2%
Student > Ph. D. Student 2 2%
Other 2 2%
Other 1 <1%
Unknown 42 34%
Readers by discipline Count As %
Business, Management and Accounting 34 28%
Economics, Econometrics and Finance 21 17%
Computer Science 8 7%
Psychology 2 2%
Neuroscience 1 <1%
Other 8 7%
Unknown 49 40%