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Mendeley readers
Chapter title |
Marketing-Mix: Preispolitische Entscheidungen
|
---|---|
Chapter number | 6 |
Book title |
Marketing
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-21196-7_6 |
Book ISBNs |
978-3-65-821195-0, 978-3-65-821196-7
|
Authors |
Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg, Maik Eisenbeiß |
Mendeley readers
The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 14 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 21% |
Student > Master | 3 | 21% |
Lecturer | 1 | 7% |
Unknown | 7 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 21% |
Computer Science | 1 | 7% |
Economics, Econometrics and Finance | 1 | 7% |
Social Sciences | 1 | 7% |
Unknown | 8 | 57% |