You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Marketing-Mix: Kommunikationspolitische Entscheidungen
|
|---|---|
| Chapter number | 8 |
| Book title |
Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-21196-7_8 |
| Book ISBNs |
978-3-65-821195-0, 978-3-65-821196-7
|
| Authors |
Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg, Maik Eisenbeiß |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 20 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 20% |
| Student > Master | 4 | 20% |
| Lecturer | 1 | 5% |
| Researcher | 1 | 5% |
| Unknown | 10 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 15% |
| Social Sciences | 2 | 10% |
| Computer Science | 1 | 5% |
| Decision Sciences | 1 | 5% |
| Economics, Econometrics and Finance | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 12 | 60% |