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Mendeley readers
| Chapter title |
Marketing-Mix: Produkt- und programmpolitische Entscheidungen
|
|---|---|
| Chapter number | 5 |
| Book title |
Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-21196-7_5 |
| Book ISBNs |
978-3-65-821195-0, 978-3-65-821196-7
|
| Authors |
Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg, Maik Eisenbeiß |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 4 | 31% |
| Lecturer | 2 | 15% |
| Student > Bachelor | 2 | 15% |
| Unknown | 5 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 15% |
| Computer Science | 2 | 15% |
| Economics, Econometrics and Finance | 1 | 8% |
| Social Sciences | 1 | 8% |
| Unknown | 7 | 54% |