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Mendeley readers
| Title |
Marketing
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, September 2018
|
| DOI | 10.1007/978-3-658-21196-7 |
| ISBNs |
978-3-65-821195-0, 978-3-65-821196-7
|
| Authors |
Meffert, Heribert, Burmann, Christoph, Kirchgeorg, Manfred, Eisenbeiß, Maik |
Mendeley readers
The data shown below were compiled from readership statistics for 368 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 368 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 92 | 25% |
| Student > Master | 46 | 13% |
| Researcher | 4 | 1% |
| Professor | 3 | <1% |
| Student > Doctoral Student | 2 | <1% |
| Other | 9 | 2% |
| Unknown | 212 | 58% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 69 | 19% |
| Economics, Econometrics and Finance | 40 | 11% |
| Computer Science | 10 | 3% |
| Psychology | 5 | 1% |
| Social Sciences | 4 | 1% |
| Other | 21 | 6% |
| Unknown | 219 | 60% |