New study suggests color affects ethical judgments of brands - Technology Org
Technology.org,
University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands…
Blue logos seen as ‘greener’ than green ones
The Indian Express,
By: IANS | New York | Updated: December 6, 2015 5:20 pm “Interestingly, blue is ‘greener’ than green in terms of conveying an…
Colour of logo shapes opinion about brand’s eco-friendliness
The Indian Express,
By: IANS | New York | Published:December 6, 2015 4:48 pm “What we are finding is that colour biases the way consumers make…