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Mendeley readers
| Title |
A Concise Guide to Market Research
|
|---|---|
| Published by |
Springer Berlin Heidelberg, May 2018
|
| DOI | 10.1007/978-3-662-56707-4 |
| ISBNs |
978-3-66-256706-7, 978-3-66-256707-4
|
| Authors |
Sarstedt, Marko, Mooi, Erik |
Mendeley readers
The data shown below were compiled from readership statistics for 780 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 780 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 15 | 2% |
| Student > Ph. D. Student | 12 | 2% |
| Student > Bachelor | 7 | <1% |
| Other | 5 | <1% |
| Lecturer | 3 | <1% |
| Other | 11 | 1% |
| Unknown | 727 | 93% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 9 | 1% |
| Business, Management and Accounting | 7 | <1% |
| Social Sciences | 5 | <1% |
| Computer Science | 5 | <1% |
| Psychology | 4 | <1% |
| Other | 23 | 3% |
| Unknown | 727 | 93% |