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A Concise Guide to Market Research

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

blogs
1 blog

Citations

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54 Dimensions

Readers on

mendeley
780 Mendeley
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Title
A Concise Guide to Market Research
Published by
Springer Berlin Heidelberg, May 2018
DOI 10.1007/978-3-662-56707-4
ISBNs
978-3-66-256706-7, 978-3-66-256707-4
Authors

Sarstedt, Marko, Mooi, Erik

Mendeley readers

The data shown below were compiled from readership statistics for 780 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 780 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 15 2%
Student > Ph. D. Student 12 2%
Student > Bachelor 7 <1%
Other 5 <1%
Unspecified 3 <1%
Other 11 1%
Unknown 727 93%
Readers by discipline Count As %
Economics, Econometrics and Finance 9 1%
Business, Management and Accounting 7 <1%
Computer Science 5 <1%
Social Sciences 5 <1%
Psychology 4 <1%
Other 23 3%
Unknown 727 93%