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A Concise Guide to Market Research
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction to Market Research
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Altmetric BadgeChapter 2 The Market Research Process
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Altmetric BadgeChapter 3 Data
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Altmetric BadgeChapter 4 Getting Data
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Altmetric BadgeChapter 5 Descriptive Statistics
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Altmetric BadgeChapter 6 Hypothesis Testing and ANOVA
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Altmetric BadgeChapter 7 Regression Analysis
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Altmetric BadgeChapter 8 Principal Component and Factor Analysis
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Altmetric BadgeChapter 9 Cluster Analysis
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Altmetric BadgeChapter 10 Communicating the Results