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A Concise Guide to Market Research

Overview of attention for book
Attention for Chapter 8: Principal Component and Factor Analysis
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Chapter title
Principal Component and Factor Analysis
Chapter number 8
Book title
A Concise Guide to Market Research
Published by
Springer, Berlin, Heidelberg, January 2019
DOI 10.1007/978-3-662-56707-4_8
Book ISBNs
978-3-66-256706-7, 978-3-66-256707-4
Authors

Marko Sarstedt, Erik Mooi

Mendeley readers

The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 2 17%
India 1 8%
Nigeria 1 8%
Unknown 8 67%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 25%
Researcher 3 25%
Student > Ph. D. Student 2 17%
Other 1 8%
Student > Bachelor 1 8%
Other 2 17%
Readers by discipline Count As %
Earth and Planetary Sciences 5 42%
Psychology 2 17%
Computer Science 2 17%
Agricultural and Biological Sciences 1 8%
Nursing and Health Professions 1 8%
Other 1 8%