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Mendeley readers
| Chapter title |
The Market Research Process
|
|---|---|
| Chapter number | 2 |
| Book title |
A Concise Guide to Market Research
|
| Published by |
Springer, Berlin, Heidelberg, January 2019
|
| DOI | 10.1007/978-3-662-56707-4_2 |
| Book ISBNs |
978-3-66-256706-7, 978-3-66-256707-4
|
| Authors |
Marko Sarstedt, Erik Mooi, Sarstedt, Marko, Mooi, Erik |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 17% |
| Lecturer | 1 | 17% |
| Other | 1 | 17% |
| Unknown | 3 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 33% |
| Agricultural and Biological Sciences | 1 | 17% |
| Unknown | 3 | 50% |