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A Concise Guide to Market Research

Overview of attention for book
Attention for Chapter 2: The Market Research Process
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Chapter title
The Market Research Process
Chapter number 2
Book title
A Concise Guide to Market Research
Published by
Springer, Berlin, Heidelberg, January 2019
DOI 10.1007/978-3-662-56707-4_2
Book ISBNs
978-3-66-256706-7, 978-3-66-256707-4
Authors

Marko Sarstedt, Erik Mooi

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 50%
Unknown 1 50%
Readers by discipline Count As %
Business, Management and Accounting 1 50%
Unknown 1 50%