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A Concise Guide to Market Research

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Cover of 'A Concise Guide to Market Research'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Market Research
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    Chapter 2 The Market Research Process
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    Chapter 3 Data
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    Chapter 4 Getting Data
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    Chapter 5 Descriptive Statistics
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    Chapter 6 Hypothesis Testing and ANOVA
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    Chapter 7 Regression Analysis
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    Chapter 8 Principal Component and Factor Analysis
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    Chapter 9 Cluster Analysis
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    Chapter 10 Communicating the Results
Attention for Chapter 2: The Market Research Process
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