↓ Skip to main content

A Concise Guide to Market Research

Overview of attention for book
Attention for Chapter 5: Descriptive Statistics
Altmetric Badge


56 Dimensions
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Descriptive Statistics
Chapter number 5
Book title
A Concise Guide to Market Research
Published by
Springer, Berlin, Heidelberg, January 2019
DOI 10.1007/978-3-662-56707-4_5
Book ISBNs
978-3-66-256706-7, 978-3-66-256707-4

Marko Sarstedt, Erik Mooi