↓ Skip to main content

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Overview of attention for article published in Journal of Consumer Research, June 1994
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#32 of 1,276)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (92nd percentile)

Mentioned by

news
24 news outlets
blogs
1 blog
wikipedia
1 Wikipedia page

Citations

dimensions_citation
1836 Dimensions

Readers on

mendeley
1287 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Published in
Journal of Consumer Research, June 1994
DOI 10.1086/209380
Authors

Marian Friestad, Peter Wright

Mendeley readers

The data shown below were compiled from readership statistics for 1,287 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 13 1%
Germany 7 <1%
Brazil 4 <1%
United Kingdom 4 <1%
France 3 <1%
Canada 2 <1%
Israel 2 <1%
South Africa 2 <1%
Portugal 1 <1%
Other 13 1%
Unknown 1236 96%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 292 23%
Student > Master 287 22%
Student > Bachelor 162 13%
Student > Doctoral Student 99 8%
Researcher 70 5%
Other 204 16%
Unknown 173 13%
Readers by discipline Count As %
Business, Management and Accounting 576 45%
Social Sciences 209 16%
Psychology 97 8%
Computer Science 42 3%
Economics, Econometrics and Finance 42 3%
Other 96 7%
Unknown 225 17%

Attention Score in Context

This research output has an Altmetric Attention Score of 197. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 September 2021.
All research outputs
#119,198
of 18,891,791 outputs
Outputs from Journal of Consumer Research
#32
of 1,276 outputs
Outputs of similar age
#2,764
of 384,961 outputs
Outputs of similar age from Journal of Consumer Research
#2
of 14 outputs
Altmetric has tracked 18,891,791 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,276 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 31.5. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 384,961 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 14 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 92% of its contemporaries.